Search engine optimisation (SEO)

Does your closest competitor keep winning the hearts and minds of potential pupils? Or their parents? Is the school, college, university or training company that’s geographically closest to you, or the one that delivers similar learning experiences to you, attracting potential learners simply because they are marketing themselves particularly well?

Do you suspect that when searching for education in your area, prospects are arriving at your competitors’ details before yours?

If so, it is likely that you need to maximise your SEO opportunities. WEBPRO Education has the edge when it comes to SEO for education providers. Having worked with educators for many years, we have a good understanding of what potential students might search for.

SEO stages

WEBPRO Education’s four-stage process is a logical way to ensure no SEO opportunities are missed. First, we undertake a feasibility report. Then we carry out an audit, key phrase research, onsite and Google my business optimisation, local and industry citations. Whilst we are familiar with the more usual type of key phrases sought out, and are therefore particularly efficient, we also know that there will be more unusual key phrase searches for more niche subjects and courses, so we research carefully and comprehensively. The third stage sees us top up link building and delivering a second report.

And finally, we offer a quotation for any additional bespoke work you may need.

Ranking - good practice

When it comes to ranking, the WEBPRO Education team understands what constitutes good practises and why: we understand how the need for good website accessibility, high quality content, on-page optimisation, usability and effective marketing cannot be underestimated.

Not only do we understand the importance of these factors, we are experienced in combining these practises and more so that your organisation can enjoy the best possible position.

We make it so that you are easy to find online.

Google

Effective use of SEO takes a combination of strategies and practises, all designed to have a favourable impact on your ranking placement on search engines’ results pages (SERPs); such search engines as Google and Yahoo.

It is vital that your information is kept up-to-date on Google as you need to optimise your online presence. If key information changes, it’s important that the relevant data is amended accordingly and speedily so that only the right information is available for prospects, learners and parents. In today’s high-tech world, this is expected. We can do this for you. Make sure it is your name that is seen and not that of your competitors.

Ooh. Did we mention that we can help with Google Analytics too?

Unmissable opportunities

There are so many opportunities that you won’t want to miss when aiming to getting the best from your SEO, including: Adwords (Pay Per Click – also known as PPC – content), other content, online marketing and social media campaigns. Well-written blogs with the seamless use of SEO solutions are a fantastic way to optimise SEO.

Then there’s the email marketing, the local SEO, optimised landing pages, link building, the way our graphic designers ensure the design of a website influences SEO favourably with well-placed headings and branding. We can even help with conversion.

So, if we said we didn’t offer mobile optimisation, you probably wouldn’t believe us. And you’d be right not to. We offer that too!

Search engine optimisation (SEO)

Ranking - good practice

NEWSLETTER