An eCommerce website is a website that is designed to sell products and services to other businesses or the general public. To accomplish this objective, it needs to include dedicated product or service pages highlighting these offerings through descriptions and possibly explainer videos.
But above all else, it must offer methods to buy or subscribe to products and services, namely payment gateways. They may be fitted with additional software and functionality, such as the ability to track stock levels as purchases are made so the website can update accordingly.
Why commerce businesses need an eCommerce site
Nearly all commerce businesses will benefit from having an online presence through an eCommerce website by increasing brand exposure and boosting sales.
Unless you are a small trader operating locally and only targeting store footfall, then you could grow your business with an eCommerce website. It would enable the business to grow its brand and attract buyers from a distance, even across borders. The ceiling of how many sales you can make is lifted with an eCommerce website.
There is reliable data forecasting that 95% of all commerce transactions will take place online by 2040, suggesting that eCommerce is already becoming the central hub of all commerce rather than just an arm of a business.
Types of eCommerce website design
ECommerce websites can be made completely bespoke or as a semi-bespoke site using eCommerce website platforms like Shopify or BigCommerce.
A bespoke eCommerce website is made from scratch into a 100% unique website with individual functionality to sell products or services. They do not include any pre-made site templates, giving the client complete control to create their website vision. These sites are truly unique and require more work and time than creating semi-bespoke websites.
A semi-bespoke eCommerce website uses a pre-made template and pre-coded packages to install functionality. They are made using specialist eCommerce CMS platforms like Shopify. Some aspects of the site’s design and layout are restricted by the templates and packages available. However, the best developers can design them in line with your branding to give a personalised and unique feel.
ECommerce web design services also include enhancement of current sites by installing the latest eCommerce website software to improve engagement, functionality and conversion rates. For example, a commerce business may ask a developer to add the latest live chat feature to their older site.
ECommerce web design services
ECommerce web design and development services are readily available through WEBPRO Shop, an established web design team offering development and marketing services exclusively to eCommerce businesses. Why choose generic web design services when you can access bespoke and semi-bespoke website development from a team who truly understand eCommerce?
