Although no eCommerce business wants negative reviews, you should see these reviews as an opportunity to highlight your customer service and your brand identity. Responding politely and offering to investigate their complaint or provide a solution should be the overarching aim.

Modern-day consumers buying from eCommerce websites rely on reviews to help verify you are a genuine business providing quality products or services. The reviews you accumulate will significantly help or hinder the success of your eCommerce business. It’s important to encourage positive reviews from loyal customers and respond to any negative reviews effectively.

If you have an eCommerce website, you need to provide user support around the clock, even more so if you have customers across time zones. However, this does not mean that you need to employ people to work 24 hours per day. 27/7 support can be achieved by adding a customer service chatbot to your site. One study has found that 64% of people believe that 24/7 support is the best thing about chatbots.

An “Abandoned Cart” refers to website visitors who act as though they will make a purchase, such as adding a product to their basket ready for checkout, only to leave the site before completing the purchase. There could be one of many reasons this happens. An “Abandoned Cart Opportunity” is your opportunity to reduce the number of times this occurs. You may be able to do so by stating shipping costs clearly before checkout pages, allowing users to pay as a guest rather than having to register and by providing multiple payment methods.

ECommerce means electronic commerce, which is the buying and selling of goods and services over the internet through an eCommerce website. An eCommerce website is the same as a standard website but with the addition of functionality which allows users to browse, select and purchase products or services online.

As an educator, you’ll already know the importance of passing on the right information to the right people and in the right way. Your website works as an online press office for your establishment around the clock. When the gates shut for the day, or for the weekend, your website will still be viewable. It never stops working for you. This means that it is probably your greatest resource – aside from your team, of course. If you don't have the right website, with the right level of functionality, you could be losing prospective students.

An eCommerce website is an online store owned by a single business and brand. On the other hand, an online marketplace is a single website used by multiple sellers, such as Amazon.

Here at WEBPRO Education, we understand websites and we understand Ofsted regulations. All of our education websites are fully Ofted compliant and we keep up to date of any regulatory changes to ensure they stay that way. If you have any questions or concerns in this area, we are more than happy to talk these through before we proceed, just give us a call on 033 33 447 300.

Your domain name is part of your website address. Although a domain name does not need to be optimised for search engines – e.g. using SEO keywords in your domain – it does need to match your brand identity and be relevant to your business. The best domains are short and mirror the company name to make them both recognisable and accessible.

Brand identity is essential when selling products and services online. A brand can cause potential customers to buy from you or leave your site for a competitor. It should match your business aims and be consistent with other aspects of your business. Brands can become synonymous with high quality and ethics, the latter of which is especially important in the modern age with more concern for green living and sustainability.

ECommerce websites are the driving force behind most modern commerce businesses. It is estimated that around 95% of all commerce transactions will take place via the internet by 2040. Thus, it is essential that modern commerce businesses have an internet presence with an effective eCommerce website.

Your business will benefit from an eCommerce website if you plan to sell products and services to people outside of your immediate local area. If you want to increase sales and grow your brand wider, your business will benefit from owning an eCommerce website.

Yes. We are a Domain Registrar with Nominet and, subject to availability, we can secure any domain. Should you already have a domain name we can move it and manage it for you. Whatever your requirements, we will look after the technical stuff for you. Simply call on 033 33 447 300, we will check if the domain name is available, and secure it instantly or answer any queries you may have.

There are two overarching types of eCommerce businesses, those that sell goods and those that sell services. These can be divided further. For example, eCommerce businesses that sell goods may sell digital goods or physical goods and they can then be divided even further into their different industries and niches.

Yes. Our team have a keen eye and experience in choosing the right images from different stock image libraries. However, if the project requires it, we can arrange for a photo shoot, which will provide unique, beautiful, engaging photos to be used on your website and other marketing material. It's all about content!

B2B refers to businesses that sell products or services to other businesses, whereas B2C refers to businesses that sell to the general public. B2B and B2C eCommerce websites should be made somewhat differently with the target market in mind.

Yes. We have a team of highly experienced creative content writers who are happy to research and create engaging and factual content for all types of audiences.

There are different Content Management Systems (CMS) suitable for building an eCommerce website. Each has its benefits and limitations, which make them suitable for different types of eCommerce websites and business ambitions. Your web developer will walk you through the most suitable options so you can choose the best platform for your business needs.

Yes. We design all our websites to look just as good on smartphones and tablets as they do on desktop screens. We think that’s important – many of your clients will use your site when they’re out and about. It's all about mobile first!

You don’t have to use integrated platforms like Shopify, but you may want to. These platforms can be effective at achieving desired results, sometimes at a lower cost than other options, but they often also come with limitations. Your web developer will be able to take you through all of the options available to you.

With many years experience developing in the Drupal framework, our sector template websites were created as part of a large system on this popular platform. We also create many client bespoke websites in Drupal and WordPress but if clients have a preference we can develop in other platforms e.g, Magento, Joomla etc.

Estimations predict there are over 20 million eCommerce websites active right now, and that number grows each week. Even when you split these websites up into different industries and niches, your business will still face mass competition. You can stand out from the crowd by offering quality products and services that match or better what is already out there, but you can also do it through your website and marketing. Owning a professional website that is marketed effectively to generate lots of traffic will ensure you get noticed.

Yes, we have successfully helped many clients who needed to find a new company to work with. We are able to support your existing site in its current hosting location or transfer it to be hosted on our dedicated servers. We will organise a support contract to match your needs.

The written and visual content on an eCommerce website shouldn’t be overlooked. Professionally written product descriptions and explainer videos can make a huge difference to your sales. Research suggests that 90% of all eCommerce buyers are influenced by product descriptions. Adding SEO-optimised content within your site will also contribute to increased website traffic, which can lead to more buyers.

It all depends on what work is being completed for you. Whatever the case you will have a dedicated website constructor or account manager assigned to you depending on the nature of the work involved. They will see your project through from initial order to completion but you may also interact with colleagues from other departments like graphic design, creative writing, online marketing, website development etc who may be involved in making sure the project achieves the goals & results agreed.

Quality images and videos can set your eCommerce website apart from competitors. Breaking up your written content with images helps to create a professional image and keeps readers engaged. Incorporating videos into eCommerce websites has become increasingly popular. Videos can be an effective medium to showcase and explain products and services, giving visitors easy access to information that informs purchasing decisions.

Very easy. Our websites, whether they are bespoke sites or one of our templates, are built to a very high standard, are very robust and things rarely break – but if the unexpected does happen our support team is available Monday to Friday from 9:00 until 17:30 on 033 33 447 300 to help.

Research confirms that humans are a visual species. Even though written content is required, we sometimes prefer to watch a video over reading blocks of text. Videos have become an integral part of many eCommerce websites, especially explainer videos that explain how products and services work and simple product videos that give us a better look at the products for sale. A video can get a message across much faster, which holds the engagement of visitors and prevents them impatiently leaving your site.

Yes. When your website is complete and is ready to go live our team will complete a final Quality Assurance review - this includes setting up your Google Analytics account. We include the login details in your ‘Welcome to your site’ letter sent when your website goes live.

YouTube is the second biggest search engine on the internet with over one billion users. You may want to start a YouTube channel to showcase your products and services and link it to your website to attract more visitors. It can be an effective way to drive website traffic while providing quality content. If your channel grows with lots of subscribers, it could even provide another stream of revenue for the business.

The simple answer is that it is possible but no one can guarantee it and it will very much depend on the search phrases being used. You need to understand that your ranking position for different search phrases on Google and Bing are dependent on many factors some of which, with work, you can inflence and others you can't. Our experienced online marketing department are able to help you navigate this complex area, understand what to target, what is achievable and for what cost. They will research your market, your competitors and the search phrases being used by your audience for your service or product. Why not call us today on 033 33 447 300.

A blog is exceptionally important on an eCommerce website. It can be used to showcase your business’s authority in your industry as a market leader, and it can be used to drive traffic and leads to your site through the creation of SEO blogs.

Yes, in many cases we can. There are various techniques to achieve this – look at our Marketing and SEO section for more information. Building local traffic is especially important for your website and this is where we recommend you start. Our experienced online marketing team are available to discuss all the options open to you e.g. organic search engine optimisation, Adwords (PPC), Social Media etc.  

Yes, in many cases we can. There are various techniques to achieve this – look at our Marketing and SEO section for more information. Building local traffic is especially important for your website and this is where we recommend you start. Our experienced online marketing team are available to discuss all the options open to you e.g. organic search engine optimisation, Adwords (PPC), Social Media etc.  

Yes, in many cases we can. There are various techniques to achieve this – look at our Marketing and SEO section for more information. Building local traffic is especially important for your website and this is where we recommend you start. Our experienced online marketing team are available to discuss all the options open to you e.g. organic search engine optimisation, Adwords (PPC), Social Media etc.  

Yes, in many cases we can. There are various techniques to achieve this – look at our Marketing and SEO section for more information. Building local traffic is especially important for your website and this is where we recommend you start. Our experienced online marketing team are available to discuss all the options open to you e.g. organic search engine optimisation, Adwords (PPC), Social Media etc.  

ECommerce website traffic can be tracked by the business owner through a variety of different platforms and methods. One of the most popular methods of tracking website traffic and how traffic navigates through a website is by using Google Analytics. It is quick and easy to sign up for a Google Analytics account and all you need to do to track your website traffic is to add your Google Analytics code to your website.

Owning a professional eCommerce website is not enough to generate lots of traffic and new customers. You need to continue investing in your site with strategic marketing campaigns. There are different ways to market a website with varying results, such as social media marketing, Google Ads and marketing through business materials. You don’t have to do them all at once but all of them can add value to your business depending on your goals.

Search engine optimisation (SEO) covers an array of services and strategies and is a key contributor to making an eCommerce website successful. By having an SEO-optimised website, it will feature higher on specific Search Engine Result Pages (SERPs) and place your website in view of more relevant web users. In doing so, you will receive more website visitors, some of which will lead to (repeat) customers. SEO isn’t everything, but it is one of the most important ingredients to your eCommerce recipe for success.

Email marketing may be one of the oldest tricks in the marketing handbook, but it remains one of the most effective. There are many strategies used to enhance email marketing and get results, but two of the best ways to engage leads is to use intriguing email headers and make the email content personal to the recipient, starting by addressing them by their name.